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RESTAURANT RECOVERY 2020

TOOLS & INSIGHTS

Pivoting for growth, post COVID-19

Since the onset of the COVID-19 pandemic, the restaurant industry has been fighting for its livelihood.

The pandemic drastically accelerated trends that were already reshaping the restaurant industry. Now, off-premise sales through delivery, curbside pickup, catering and native delivery channels are the only revenue streams for many restaurant operators.

 

This is the new normal for restaurant operators. More than just reacting to the current crisis, it’s likely that these dramatic shifts in customer ordering behavior means all restaurants should expect fewer in-house diners and a sustained surge of orders leaving the restaurant. This means that restaurants need to pivot quickly to reposition their brand for success and profitability once the peak of the crisis has passed. But what does this really mean for you and your restaurant(s) and where do you start?

We've broken it down for you:

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Reposition/Pivot

To survive in this current environment and keep your restaurant open, you need to navigate and comply with the new normal. Social distancing, touchless food delivery and touchless payment are just some of the new norms restaurants will need to manage as the economy reopens. 

Here's 5 Easy Steps to Reposition Your Restaurant for the new trends:

  1. Online ordering

  2. Curbside pick-up

  3. Touchless delivery

  4. Family meal deals

  5. Meal kits for home cooking

 

Our restaurant experts stand ready to advise you on the best ways to implement these at your restaurant.

Digital/Online

Whether you're a local cafe, a large franchisor, or anywhere in between, you must have a strong online presence making it easy for customers to buy your food. But where do you start?

Here's the top digital tools restaurants need to survive and thrive in the new normal:

  1. Online ordering

  2. Mobile app

  3. Touchless menus

  4. Social marketing

  5. Reviews management

  6. Online advertising

Need help in any of these areas? Have questions? We have a dedicated team waiting to help you navigate these waters.

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Health & Safety

It's now so important to let your customers know you take their health & safety seriously. You must make it  apparent you are taking all measures to ensure their health.

So, here's a few hand-picked items you may be interested in (can include your logo):

  • Facial coverings (for employees, clients/customers)

  • BIC Clic Stic Antimicrobial pens

  • Hand sanitizers

  • Signage/Floor graphics

Many options, styles, sizes and designs available.