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  • Writer's pictureBrian Grinonneau

Why SMS Text Message Marketing is Essential for Businesses


If you're looking for a cost-effective and efficient way to reach your customers, then SMS text message marketing could be the solution for you. Here are some reasons why businesses should use SMS text message marketing:

  1. High Open Rates: Text messages have a 98% open rate, compared to only a 20% open rate for emails. This means that your message is more likely to be seen by your customers.

  2. Immediate Delivery: Text messages are delivered almost instantly, making them a great way to communicate time-sensitive information, such as flash sales or limited-time offers.

  3. Cost-Effective: SMS text message marketing is relatively inexpensive compared to other marketing channels, such as TV or radio ads.

  4. Personalization: Text messages can be personalized to include the customer's name or other relevant information, making them feel valued and more likely to engage with your brand.

  5. Opt-In System: Customers must opt-in to receive text messages from your business, so you can be sure that you're reaching people who are interested in your products or services.

  6. Mobile-Friendly: With more and more people accessing the internet on their mobile devices, SMS text message marketing is a mobile-friendly marketing channel that can reach your customers wherever they are.

Overall, SMS text message marketing can be a highly effective way to reach your customers and drive sales for your business. However, it's important to use this channel in a responsible and respectful manner, so as not to annoy or alienate your customers.

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