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  • Writer's pictureBrian Grinonneau

What You Need to Know About Social Bookmarking

Social bookmarking sites, also known as social bookmarking platforms or social media bookmarking sites, allow users to save, organize, and share web content with others. While the importance of social bookmarking sites for SEO (search engine optimization) has evolved over time, they can still have some relevance in certain SEO strategies. Here are some reasons why social bookmarking sites are important for SEO:

  1. Backlinks: Social bookmarking sites often allow users to include links to web content, such as websites, blog posts, articles, or videos. These links can serve as backlinks, which are links from other websites pointing to a specific website. Backlinks are an important factor in SEO, as search engines like Google consider them as votes of confidence for a website's credibility and authority. However, it's important to note that not all social bookmarking sites provide do-follow links, which pass link juice for SEO purposes. Some sites may use no-follow links, which do not directly contribute to SEO, but can still generate referral traffic and increase the visibility of web content.

  2. Increased Web Visibility: Social bookmarking sites can help increase the visibility of web content by making it more discoverable to other users. When users bookmark or share content on social bookmarking sites, it can potentially be seen by others who may find it interesting and useful. This can result in increased traffic to the bookmarked content and potentially lead to more shares, likes, and engagement, which can indirectly impact SEO.

  3. Content Indexing: Social bookmarking sites can contribute to the indexing of web content by search engines. When content is bookmarked or shared on these sites, it may get indexed by search engines, which can help in improving its visibility in search results. However, it's important to note that not all social bookmarking sites are crawled or indexed by search engines, and the impact on indexing may vary depending on the site's authority and SEO practices.

  4. Social Signals: Social signals, such as likes, shares, and comments on social media platforms, can potentially impact SEO. While the direct impact of social signals on SEO is debated among experts, some studies suggest that social signals can indirectly affect SEO by increasing engagement, visibility, and traffic to web content. Social bookmarking sites can potentially contribute to social signals by facilitating content sharing and engagement.

  5. Niche Targeting: Social bookmarking sites often cater to specific niches or industries, allowing users to bookmark and discover content related to their interests. This can be advantageous for SEO as it can help target a specific audience and increase the visibility of content to relevant users who may have a higher likelihood of engaging with the content or becoming potential customers.

It's important to include social bookmarking as part of SEO strategy, considering factors such as site authority, relevance, and user engagement, and to prioritize quality over quantity when it comes to bookmarking content.

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