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  • Writer's pictureBrian Grinonneau

What Top Performing Businesses Know About YouTube Advertising

YouTube has more than 2 billion active users every month, and it makes sense to advertise there. It is the second-most popular website globally, with people watching more than a billion hours of video content daily. Companies that do not advertise on YouTube are missing a large segment of their audience. Companies that use YouTube Ads get these benefits:

  • YouTube advertising is more cost-effective.

  • You can target your audience to an extreme degree.

  • Videos deliver a greater feeling of being connected, encouraging future brand engagement.

  • Video has the best conversion rate.

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