YouTube has more than 2 billion active users every month, and it makes sense to advertise there. It is the second-most popular website globally, with people watching more than a billion hours of video content daily. Companies that do not advertise on YouTube are missing a large segment of their audience. Companies that use YouTube Ads get these benefits:
YouTube advertising is more cost-effective.
You can target your audience to an extreme degree.
Videos deliver a greater feeling of being connected, encouraging future brand engagement.
Video has the best conversion rate.