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  • Writer's pictureBrian Grinonneau

Ways to Optimize Your Business and Website for Local Search

From Manta

Along with knowing the benefits, learning how to optimize will help you fully comprehend why local SEO is important to your business.

  • Verify and Optimize Google Business Profile: Learning how to verify your business on Google is a great first step in optimizing your business for local search. Once verified, learning how to optimize your Google Business Profile will help your business profile rank higher in the local map pack.

  • Create Local Business Listings: Add your business information to relevant business listing directories such as Facebook, Yelp, and YellowPages. This shows Google and other search engines your business can get found in many places. In addition, customers will be able to find it in more places.

  • Keep your NAP Up-to-Date on Website and Directories: Adding your name, address, and phone number (NAP) to your website and online directories is a fundamental and easy way to optimize for local search. Local business listing management provides a way to keep your NAP and other information consistent across many directories.

  • Find Relevant Local Keywords: Understanding what keywords individuals use for local searches is also critical for optimizing your website for local search. Users tend to search for specific services or products when searching for a local business. Keyword research services offer easy ways to find which keywords your business should target for a local SEO strategy.

  • Implement Relevant, Localized Content: In order for your website or Google Business Profile to show up in SERPs, focus on your on-page SEO. Implement content that’s specific to your service offering and location. If you service multiple neighborhoods, towns, or cities, create multiple location pages for the best results.

  • Gather Quality Reviews: Collecting positive, 5-star reviews for your Google Business Profile and local business listings is one of the best ways to improve your local SEO. It not only boosts your online rankings, but helps with your overall brand reputation management strategy.

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