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  • Writer's pictureBrian Grinonneau

Search Engine Optimization (SEO) or Paid Ads?

We are often asked what's the best option--paid ads or search engine optimization (SEO)?

The short answer is, Both, depending on your long-term goals.

Here's a brief overview of how each works:

Benefits of Google Ads

  • Get in top 5 website results or get shown at top of the first page

  • Can specify local targeting by zip code or around your business

  • Can set hours you wish to show for certain keywords or phrases

  • Drive customers to a specific landing page

  • Track conversions or leads

  • Create custom remarketing lists to show display ads to

Benefits of SEO

  • Great long-term solution for higher Google ranking

  • Get organic traffic which leads to lower abandonment rates

  • Do not have to pay for clicks

  • Higher trust rate for customers vs ads

  • Google and search engines love optimized sites

Google Ads is better for quick, top of the page results and SEO is better for long-term Google ranking. If budget is more of a concern and time is not then SEO is better. If you want to be at the top of the first-page search result like next week then Google Ads is better for you. If you can, the best strategy is to do both as they work together very well.

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