We are often asked what's the best option--paid ads or search engine optimization (SEO)?
The short answer is, Both, depending on your long-term goals.
Here's a brief overview of how each works:
Benefits of Google Ads
Get in top 5 website results or get shown at top of the first page
Can specify local targeting by zip code or around your business
Can set hours you wish to show for certain keywords or phrases
Drive customers to a specific landing page
Track conversions or leads
Create custom remarketing lists to show display ads to
Benefits of SEO
Great long-term solution for higher Google ranking
Get organic traffic which leads to lower abandonment rates
Do not have to pay for clicks
Higher trust rate for customers vs ads
Google and search engines love optimized sites
Google Ads is better for quick, top of the page results and SEO is better for long-term Google ranking. If budget is more of a concern and time is not then SEO is better. If you want to be at the top of the first-page search result like next week then Google Ads is better for you. If you can, the best strategy is to do both as they work together very well.