
The Top 3 Mistakes You're Making
(1) Targeting Too Broadly: Many advertisers fail by setting overly broad keywords or targeting too wide an audience. This leads to wasted budget on irrelevant clicks and lower-quality leads.
(2) Ignoring Ad Copy & Landing Page Relevance: Poorly written ads or a disconnect between the ad and the landing page reduces conversion rates. If the ad promises one thing and the landing page doesn’t deliver, users quickly bounce.
(3) Neglecting Data & Optimization: Failing to monitor and adjust campaigns regularly is a big mistake. Without optimizing for performance, such as adjusting bids, pausing underperforming ads, or refining targeting, campaigns quickly become inefficient.
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