AI chatbots on websites help prevent visitors from hitting the back button by providing instant engagement, answering questions in real time, and guiding users toward relevant information or actions. When visitors land on a site and encounter any confusion or hesitation, a chatbot can proactively offer assistance, reducing frustration and increasing the likelihood of continued exploration. By delivering personalized recommendations, handling objections, and streamlining the user journey, AI chatbots keep visitors engaged, improving conversion rates and reducing bounce rates.
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