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  • Writer's pictureBetsey Duggan

Is Google My Business Really That Important?

Google My Business has always been important because it's often the first thing your customers notice when they search for your business. The benefits of GMB are many. Here are a few key benefits to give you an idea of what's to gain by optimizing your GMB account:

• A completed GMB listing can single-handedly improve a business's local SEO ranking.

• It sets an immediate first impression for searchers who see your business's essential info listed on the right-hand side of the interface.

• GMB has Google Maps integration, which makes it easier to find your business on the world's most widely used mobile map and directions app.

• Direct messaging optionality — customers can send messages directly to your company phone or email via the GMB interface.

• Customer reviews are displayed under your GMB profile, giving your business social credibility that rivals Yelp or Trustpilot.

Connect with us for a review of your GMB page and we can coach you through how to improve it.


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