How to Spend Less and Get More (Really!)
Google Ad prices are expected to rise 30-40% this year. It's a big jump for businesses already facing a lot of other cost increases.
Question is: Can you spend less and get more. The short answer is: Yes.
Many businesses make these mistakes when running PPC ads:
bid on keywords that are too broad
lack negative keywords
don't properly target
fail to watch the competition
forget to test ad positions
have poorly designed landing pages
Google Ads, in particular, will drive engagement and ultimately sales. They can be a game-changer for any business but they require constant management, testing and oversight.