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  • Writer's pictureBrian Grinonneau

How to Spend Less and Get More (Really!)

Google Ad prices are expected to rise 30-40% this year. It's a big jump for businesses already facing a lot of other cost increases.

Question is: Can you spend less and get more. The short answer is: Yes.

Many businesses make these mistakes when running PPC ads:

  • bid on keywords that are too broad

  • lack negative keywords

  • don't properly target

  • fail to watch the competition

  • forget to test ad positions

  • have poorly designed landing pages

Google Ads, in particular, will drive engagement and ultimately sales. They can be a game-changer for any business but they require constant management, testing and oversight.

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