Social media is hugely important for businesses — with over 80% of Americans being active on social channels, it's one of the best places to get your message out. In fact, Americans spend more time on Facebook than any other site, and 78% of consumers say that their purchasing decisions are affected by a company's own social media posts.
Conversations about your business are taking place on these social channels, and people trust the criticism and recommendations they get from their friends. Find out how your social activity compares to others in the industry and how you can improve the way you interact with customers in their space.
Get the free Snapshot report here to see how your business is doing on social.