Search Engine Optimization, SEO, is one of the most important marketing strategies for any business. It is the art and science of having a website show up at the top of Google when someone searches for a product or service.
Here's why it matters:
The top 3 Google search results generate more than 75% of all clicks on page one
60% of B2B marketers stated that SEO and organic traffic generate more leads than any other marketing initiative
Only 6% of users scroll beyond the first page of Google onto the second page
76% of people who search on their smartphones for something nearby visit a business within a day
SEO will drive more quality leads to your business and reduce overall ad spend and bring a substantial increase in revenue.